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A revolution in the world of dry cleaning
Founded in 1968, 5àsec was born out of a clear desire: to make textile care accessible to as many people as possible. At a time when cleaning clothes was seen as a high-end service reserved for a privileged clientele, 5àsec identified an opportunity for transformation.
The market was then dominated by independent dry cleaners with practices that were far from standardized: opaque pricing, long turnaround times, and variable quality. Faced with this situation, the brand developed an innovative model based on strong commitments: clear pricing, fast turnaround times, consistent quality, and a simplified customer experience.
From the moment its first stores opened, 5àsec set a new standard in the sector. Its very name embodies this promise of clarity: five prices for all garments. The public immediately embraced the brand, marking the beginning of rapid growth in France and then internationally.
Rapid expansion, international reach
Driven by growing demand and a range of services tailored to changing consumer habits, the brand has experienced rapid growth. First in France, with a network covering the entire country, then internationally, through franchises and strong partnerships.
Today, 5àsec is present in 33 countries on 5 continents, with more than 1,900 stores worldwide. In France, nearly 200 establishments (franchises and affiliates) welcome a loyal and demanding clientele every day. This network is supported by a team of 1,300 committed and passionate employees.
A popular and well-known brand
5àsec is now the undisputed leader in dry cleaning in France, with the highest brand awareness in the sector. The brand has been voted “Best Dry Cleaner of the Year” by consumers for the ninth consecutive year. It now comprises five strong brands: 5àsec, Bel&Blanc, Baechler, and Kokliko.
Innovation at the heart of our DNA
Since its creation, 5àsec has continued to evolve to meet the changing needs of its customers. Thanks to an ambitious Research & Development policy, the company integrates technology at all levels:
- Modernized store concepts
- High-performance technical infrastructure
- Latest-generation machines
- New digital services
- Optimized customer experience
5àsec now offers a comprehensive range of services for both individuals and professionals, with customized, turnkey solutions. Every day, 114,000 customers around the world place their trust in us.
Trouvez un pressing près de chez vous
Our expertise
At 5àsec, each garment is handled with expert precision, following a rigorous process that combines technology, skilled techniques, and respect for fabrics.
Becoming an expert in textile care is something you can learn
At 5àsec, our new recruits receive comprehensive training at our accredited training center.
Our values
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UNIS
United as the five fingers of a hand, we enjoy working together, with a strong team spirit at the service of our customers.
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AMBITION
Encourage and open up opportunities for development to our employees by supporting them in their progress within 5àsec.
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SIMPLICITY
Doing things simply but with passion, through fluid, direct, and caring relationships.
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COMMITMENT
Having teams that are rich in diversity, supportive, and committed, and enabling them to flourish by standing by them throughout their journey.
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CONFIDENCE
Empower our teams, unleash their creativity and initiative so that they demonstrate determination and courage on a daily basis.
Together, for a sustainable CSR path
- Caring for the environment
- Caring for our teams
- Taking care of textiles
